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Many companies begin with a technology or
service idea, develop it and then try to create its need within the
marketplace. FBN is different. It began because of a need -
the company came later.
FBN founder David Spiro was hired by a small start-up to build and
implement its marketing program. One of his first acts was to build the
company's marketing around the high expectations of the company's
leadership, and a small budget.
He interviewed full-service advertising agencies and traditional PR
firms. These companies had excellent people and presented great work,
but were expensive. Their overhead and traditional fee structures made it
impossible for them to work inside the budget that David had.
The search continued. David began interviewing firms with more
focused expertise. They were smaller, typically, and very
efficient. These firms demonstrated the capability to deliver precise
results quickly, at reasonable rates. And, their work was excellent.
These firms were some of the first to join The FBN Group.
The group continues to grow and today the expertise it contains is more
extensive. Read about the selection criteria FBN has used to grow its
network here.
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